Scope of Work
This kiosk concept was developed for a young entrepreneur Oğuz Gülen launching the Meycup ice cream brand in the fast-food level of Önel Shopping Center in Karabük. As the brand expanded into a franchise model, a scalable stand design adaptable to various shopping mall dimensions was required.
Although retail food stands are often perceived as simple service counters, their conventional layout typically creates a transactional and distant customer experience. Instead of reinforcing this impersonal setup, the design approach redefined the service counter as a social interface.
Inspired by bar and pub typologies common in Western social culture, the kiosk was reimagined as a semi-interactive consumption space. A perpendicular seating element was integrated into the service line, allowing two people to sit face-to-face, socialize, and engage directly with staff during service. This configuration transforms the counter from a purely functional boundary into a communicative and experiential zone.
By introducing elevated seating aligned with the service axis, the design encourages interaction, prolongs dwell time, and reinforces the brand’s youthful and dynamic identity. The result is a retail unit that supports both product sales and social engagement within a compact commercial footprint.
♦ Retail kiosk concept development ♦ Franchise-ready modular stand design ♦ Spatial branding and customer interaction strategy ♦ Mall-adaptable dimensional variations
